Task 7 - Survey for Target Audience


In order to find out about our target audience, I devised a survey that would help us to find out what people prefer when watching a murder/mystery.

After analysing the results from the 35 responses, I have managed to get a clearer picture on what people look for in a murder/mystery. The overall response showed that our chosen genre is mainly watched by people aged 16-25. People who are older do watch murder/mystery films, but the younger generation make up a large proportion of the audience. The majority of our audience do enjoy this type of film, and those who said they didn't said it was because they're too scary and are not of interest. It is commonly throughout that murders are frequently exaggerated, and that males are almost always represented as being the dominant character. This is thought to be very sexist, and that females can be dominant, but generally the male and female stereotype are used. People would like to see more females who are treated equally to men, or who are portrayed as violent. It is thought that upbringing is responsible for ones mental health, but others have put it down to genetics and the surrounding environment. This then makes people wary of people with mental health problems when in relationships - they would most likely treat them differently, depending on their condition. This also showed us that our respondents believed that someones past determines how they act in the present day. Finally, the main qualities people look for in murder/mystery films unexpected twists in an engaging storyline. People want to feel as if they're the detective, and are constantly on edge trying to solve the crime.

This has helped us to develop our characters as we know what our target audience want to see. For our final opening sequence, we have decided to have a violent female, who's actions are influenced by her drunk dad. We want to make it clear that she has mental health conditions by showing her constantly changing emotion and attitudes towards others. By breaking stereotypes, we are portraying the fact that females are more than capable of being more violent than men. This shows more of what goes on in reality, and not just what is generally shown on screen. It puts males in a vulnerable position, which is rarely shown on screen. By having the story unfolding as the sequence progresses, as opposed to it all being revealed at the beginning, we are able to make the audience feel as if they are the murderer, which in theory makes the story more gripping. On the other hand, our audience responses told us that they enjoy being a spectator, and enjoy the challenge of solving the crime alongside or before the detective.

Overall, we have a clearer picture on what people look for in murder/mystery films. We will avoid the male and female stereotypes and show that people may not be as the originally appear.

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